The problem
You've paid for a new website, you've got someone doing your social media, and there's an SEO agency sending you monthly reports that you half-read.
On paper, you're doing all the right things - so why does it feel like none of it is actually working?
The chances are that your marketing isn't broken, it's just not...connected.
The cause
When your website, your design and your SEO are handled by different agencies, each one is optimising for their own deliverable. The web designer's looking to make the website look good. The SEO agency is chasing rankings. The graphic designer produces graphics in isolation.
The problem is that no-one is responsible is for the whole picture. There's no holistic overview.
The result - a website that ranks for the wrong things, brand visuals that don't carry through to landing pages, and messaging that shifts depending on who wrote it that month.
The real-world Symptoms
If any of these sound familiar, then you're probably experiencing the problem first-hand :
1. Your Google rankings are improving but your traffic doesn't convert into customers.
2. Your social content looks nothing like your website's content.
3. A website redesign wipes out large chunks of your SEO progress because no-one told the web designer about it.
4. You're having to explain your brand from scratch every time you brief someone new.
5. Your website's 'offers' page and your Google Business profile are arguing with each other.
What the joined-up approach looks like
In short, everything flows. SEO dictates what pages get built and what copy gets written. The design approach reinforces the same message that the SEO is targeting. The website is built with the marketing strategy in mind, and not bolted on as an afterthought.
When one thing changes, everything updates consistently. This isn't a luxury, or some sort of utopia - it's just how things should work.
The compounding effect
The problem is that disconnected marketing doesn't just under-perform. It actively works against itself, creating a feedback loop - in the wrong direction.
Every inconsistency across your marketing endeavours erodes trust. Every missed signal is a customer who got confused an
Connected marketing, on the other hand, compounds - each element reinforces the others, and the whole, as a result, becomes much more effective than the sum of its parts.
How we can help
At Status 218, we handle everything under one roof. The design and build of your website, and its hosting. Your graphic design and branding requirements. Your marketing - whether online or offline. Your SEO. All of it.
That means that all aspects of your marketing approach are pulling in the same direction from day one.
If you're not sure if yours are, get in touch with us with absolutely no obligation - we're always happy to chat.